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José Paulo – Ideal Decision José Paulo – Ideal Decision

You can also count with a great facilitator: technology. Use it company.
to your fullest advantage, after all, robots are present in industries The financial team must monitor the numbers daily, as well as
nowadays, companies use good technology to optimize processes, receipts, sales, revenues, expenses, and default. In fact, it is essential
and technology can increase the speed of business. to have good controllership, since every end of the month you

Always look for continuous improvement, focus on improving must make a vertical and horizontal analysis of the business to
methods and processes and your business will surely be profitable. know exactly the evolution of expenses and revenues, comparing
the cost centers month by month.

4th Pillar - Financial Always follow up on the tax regime, as it is always possible to
optimize your business in a legal and upright manner. Analyze if
Understanding what is behind the numbers and making the your company is classified properly in the National Classification
right decision is vital. To do so, every businessman needs to focus of Economic Activities (CNAE). CNAE is a way to standardize the
in the concept of “I x R”, based on investment and return, in other codes of the economic activities all over the country, facilitating
words, it is necessary to understand if the focus is to invest and the classification of companies, after all, there are different catego-
what will be the return. That is why it is crucial to have the lowest ries and places where you pay more or less taxes, and each place can
possible fixed costs and leave more variable costs. offer specific tax benefits

For example, the salesman must have a low fixed salary and the The big challenge is the tax war in Brazil and other countries in
biggest earnings will be directed to variable costs. Do you know the world, so you should review the possibility of tax optimization
why that is? So that he is not a loss to the company, but a profit, every year. Always consult your accountant to study a way to pay
which means he will earn more if he produces more, bringing re- less taxes, under the law, which helps you to contain costs.
turn to the business.

It is also important to pay attention to your margin, this is a
key point because the mark-up rate must be the best possible, so 5th Pillar – People
the business have real conditions to grow and to develop. To do Nothing brings more results to a company than having the ri-
so, observe the indicators daily, such as Profit, for example, which ght people in the right places. And, as in a two-way street, nothing
is the “engine” that makes the company grow. brings more losses than having the wrong people in the wrong
The daily follow-up of the numbers is key and, as I said befo- places or having the wrong people in the right places.
re, the company’s cash flow is the air for the lungs and expenses The greatest key to success is to have the right person in the
are a hemorrhage. For how long can a person take a hemorrhage? right place to be able to produce well and deliver results. You, as
Not long, right? Depending on the hemorrhage flow, sometimes, an entrepreneur, must be able to bring out the potential in people.
there is no time to save the person, and it is not different with a A great leader can encourage people to use their potential and to

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