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José Paulo – Ideal Decision José Paulo – Ideal Decision

will sort things out with a sense of urgency. This method optimizes mely hot day, he complained that he was not being very productive
problem solving and avoids unexpected losses. because of the heat and there was only one fan in the room.

Understand that nothing replaces the presence of a leader and I directed the fan only at him at the same time. What does that
his job is to pass on knowledge, safety and especially to show his have to do with leadership? A lot because, aside from results, a le-
employees that they are in fertile soil, they will be well guided and ader must deliver tools and a good environment to his employees
that their future will be excellent. to make an impact. That employee is one of our company’s vice
presidents today.
I remember a New Year’s Eve when, while the fireworks annou-
nced the new year, I was with my team installing network cables for So, if I may give you some advice about leadership that I con-
a new workplace structure, and everyone had the same energy and sider capital it is to be present, do not let the pace down and have
disposition. It was vital that I was there. no pending issues with your employees. Be relentless, attend to all
(without interfering), and energize your team. Get to know every
Another great mistake many entrepreneurs make is to not train
people, to not pass on the knowledge, to not develop their team. If profile and treat each one according to their dreams and objectives.
this is not done, you do not create successors and you will be stuck Transparency and truthfulness also must be a part of your rou-
to one or two businesses. Do not be afraid or vain to not pass on tine to achieve an effective leadership; your employee will know
everything you have learned, make people always ready for the next exactly what you want from him and where you want him to im-
step. If your employees grow, the result is your own growth. prove. I say that feedback is the food of the champions, the ones

To spare some time for recruitment, motivation, and orienta- who can assimilate those directions will be the ones with you at
tion of people, besides a great responsibility is a valuable invest- the top.
ment in your business’s continuity. It is also a part of leadership Today, I have a team of more than 750 direct employees and
to offer opportunities to take people out of their comfort zones, 350 indirect ones. With this management style I formed two dozen
to create real challenges that make them go beyond they ever ima- partners who came from operation to the board of directors. Besi-
gined. des them, I can count on a hundred leaders and probable partners.
In other words, I focus in the business, I work the business, I teach
Your words speak, but as a leader, your actions scream. What
you do will be multiplied, you can never be reactive, but always people key-activities in the companies, like a manager and other
proactive, act quickly, dynamically, and assertively. Understand directors, and so I keep leading and expanding business.
that you will set your team’s pace and, even if you are not present It is worth mentioning that an entrepreneur cannot focus on
at some time, they should be aware of what you would do if you business only, you must invest a lot in people, because they will
were there. make everything happen, if they are well guided and have their

Once, right when my business was starting over, my office was dreams aligned with the purpose. The biggest pleasure is not in
at home and I worked there with another employee. In an extre- the financial result, but in the development and realization of the

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