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José Paulo – Ideal Decision José Paulo – Ideal Decision
For a culture to be successful, it must be lived by the leader first,
so he will arrive with his team where no one has ever been.
I live the culture and principles and do not give up on them,
I trust the people with me, they are my eyes, and I tell you what
else: the company is not mine, it is theirs; the company supports
each and every one of them. More than a picture on the wall with
mission, values or principles, I need to have people who live this
in their daily lives and I repeat: I charge myself daily to be the first
to live for them.
From several principles I always highlight leadership by exam-
ple, hard work, meritocracy and especially integrity. They can be
understood by everyone, but if they are not used to anything, it
will just be a dusty picture on the company wall.
A culture is not implanted in a company, you plant a culture
and cultivate it so that it grows with your company, until it is the
essence of your business. Each employee, no matter what the title,
must live for the stablished management principles. The new em-
ployees must see in the others that living the principles is the path
to success in the Ideal Trends Group.
Something implanted is very shallow, someone came and in-
serted it in an ecosystem and, if it is bad, what was implanted will
be contaminated. Now, a culture that was planted from the begin-
ning of everything will take roots and grow sustainably. The word
“beginning” already takes us to something connected to roots, to
the start. If I lived and forced myself to live these principles, I was
successful and proved that these are the keys to success. The ones
who arrived later and did the same were also successful.
Of course, during my journey as an entrepreneur there were pe-
ople who did not suit the principles and work culture, and they are
no longer in our company. No matter how excellent a person is, if
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they do not fit in, they will not stay at the company. It is a natural
process and you will start to attract equals, good people, with inte-
grity, who respect the success of the coworker, who applaud when
someone gets a promotion or achieves something and, especially
care about the whole.
When you cultivate these principles, a new employee can never
stay away from them in his first days. He must be impacted by the
essence and the results it brings. And the people who already work
there must show him the energy and truthfulness of how it works.
Working people’s mindset within that culture is crucial - a
mindset of productivity and ownership – within a meritocracy that
the more one produces, the more one earns not only monetarily,
but also in intellectual development. When people understand this
mechanism and it is applied to the company’s culture, you will
always have motivated employees to face new challenges and the
business growth will be exponential.
Do you want to succeed? Plant a culture based in integrity, hard
work, productivity, and meritocracy, and from there, transform
your employees into entrepreneurs in their own areas.
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