Page 3 - AA3 Boklet
P. 3
Introduction
The event that I am doing this assignment is “Taste of Amsterdam”
The two images presented below are posters, previously used by “Taste of Amsterdam”. As it can be
observed – it is simple, not over encumbered with detail and relies on color and text, rather than
flashy visuals.
The idea of this annual Dutch event is to bring people that can taste, be informed and buy different
products to take home. It also provides lessons for people, that wish to learn the art of cooking.
“Taste of Amsterdam” is an event that has taken different measures to ensure a more sustainable
city, by promoting cycling, using green network connections, etc.
In All Areas 1, me and the team I was part of, analyzed the brand values, the brand position and
the preferred target audience, which is elders.
In All Areas 2 I researched what the event can do to add another brand value - fighting food waste
and doing more for the air pollution problem the world faces. In conclusion I suggested a
collaboration with DGTL
The potential risks – DGTL is a youth-targeted event and a value of theirs is reducing the cooking
of meat, which reduces CO2 levels.
