Page 5 - AA3 Boklet

Generating ideas

#1 BRAINSTORMING

1 Small cooking sessions for people invested in becoming experts (30 people max per
chef)
2 Cooking lessons for food enthusiasts

3 Popular music played at the festival
4 Live-performances by musicians – proceeds go to USF*

5 Art exhibitions – people can buy art from artist collaborating with the event – proceeds
go to USF

6 Tree buying – people can view different species of trees that they can buy – proceeds
go to USF

7 Tree Planting – area where people can grow more trees

8 Learning sessions about sustainability – explaining why a healthier lifestyle is good both
for people and the environment

9 Wine Tasting
10 Whiskey Tasting

11 Vodka Tasting
12 Learning to cook with alcohol – learning how adding a certain beverage to your dish can
change its flavor / learning food & drink combination
13 Craft Beer Tasting

14 Food competition – Chefs of different level of skill participate in a cook-off versus one
another – participants pay a fee – proceeds go to USF

15 Donation boxes – people can donate to the cause of planting trees in Amsterdam
16 Colours – orange, green, white, purple, red, light blue
*USF – Urban Street Forest

First, I began by brain storming ideas into this table and the ideas that stood out to me I gave

explanations that can point me in the right direction. This enabled me to focus more and distinguish

‘bad’ ideas and ‘good’ ideas.