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Come for the skills......... Stay for the challenge!

Marketing

Marketing Management and Marketing Communication

The Marketing Program includes courses related to planning, managing, and providing retail services. Students will also gain
information on the marketing and distribution support services for merchandising and product management.

This course is designed to introduce the concepts of advertising,
planning strategies, communication skills, and professional This course is designed to provide students with the knowledge and
development. Course content includes budget development, media skills needed to develop an effective business plan for small business
selection, design, and the preparation of ads for various media. ownership. An important part of the course will be the incorporation of
(Prerequisite: Marketing) economics, ethics, legal aspects, logistics, research, staffing, strategies
for financing, and technology. (Prerequisite: Recommended student take
*Required course to be considered a Marketing Communications completer Marketing before this course)

This course introduces and examines economic, marketing, and
business fundamentals, in addition to the functions of selling,
promoting, and distributing. This is the basic course in the marketing This course continues the analysis of the marketing functions by
curriculum and should be taken before the specialized courses. examining human resource foundations, marketing and business
fundamentals, distribution, promotion, and selling as applied in
*Required course to be considered a Marketing Communications or Marketing merchandising. (Prerequisite: Marketing)
Management completer
*Required course to be considered a Marketing Management completer

In Sports and Entertainment Management, students will apply Microburst Employability SoftSkills
concepts learned in marketing and study the key concepts in
management and managerial principles as related to the sports
and entertainment industry. Topics that will be addressed include
leadership, finance, product management, people management,
information management, legal and ethical issues, customer relations,
sales management, change management, and career development.
(Prerequisite: Sports & Entertainment Marketing or Marketing) HS: Receptionist, Telemarketer, Store Clerk
4-yr: Human Resource Manager/Director, Insurance Manager,
*Required course to be considered a Marketing Management completer
Business Owner, Marketing Manager, Agents, Business Manager,
Teacher

This course introduces students to the current field of social media and
prepares them to explore and create successful social media strategies
for businesses. This course gives students the knowledge, tools, and
methods to use different social media tools in order to educate and Do you like to work with data, and/or do you like to work with people?
connect with customers, promote and sell products and services, and Do you like to be a leader, a follower, or an initiator?
develop new business. (Prerequisite: Teacher approval and either a Business Do you like to take risks or play it safe?
or Marketing Class)
Do you like to be part of a team?

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