Page 3 - Vision and Purpose

Contents
Section 1: Reviewing the vision and purpose
Background
Defining the Vision Statement The Vision, Mission and Values
Section 2: Reviewing business plans
Business Plan Development
Separate Team Business Plans
The Organisation - Developing for the Future Finances and Business Models
The Customer Base/Market for Services Marketing and Brand
Workloads and Resources
Processes and Planning
Section 3: Marketing implications
The Context of the Brand
Changes to Reflect the Vision Communicating the Vision and Purpose
Conclusion
Next steps
Appendix 1: Proposed Brand Description
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