Page 115 - BA1 Integrated Workbook STUDENT 2018

The purpose of the operations function

4.2 The use of process maps

Process maps provide a visual representation of the processes by
which a product or transaction is processed.

Benefits include:

 aid management understanding

 aid role understanding

 highlights opportunities to standardise processes

 highlight inefficiencies

 support corporate initiatives.

4.3 Product/ service development

An organisation needs to continually develop its products/ services in order to
achieve or maintain competitive advantage.

The stages in product/ service development are:

1. Consider customers’ needs

2. Concept screening

3. Design process

4. Time-to-market

5. Product testing

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