Page 12 - SCS May 2018 - Day 1 Tasks

CIMA MAY 2018 – STRATEGIC CASE STUDY

Growth opportunities
Couchweb currently streams in over 100 countries, but this can continue to grow, particularly as
broadband becomes more widely available in emerging economies. Countries such as India, Brazil
and China present enormous opportunity for growth in subscriber numbers.

‘The Politics Game’
Much mention is made of this programme; it has recently won awards, and it is the most popular
show in Couchweb’s catalogue. Any issue with it (e.g. a scandal involving one of its main stars) is
likely to have a significant impact.

Diversification
Couchweb currently offers TV programmes and movies for streaming over the internet. With the
necessary platform already established, there is nothing to stop the company moving into other
streaming areas. For example, it could look to increase its subscriber base by bidding for the
exclusive broadcast rights for popular sporting events. Or look to add music to its catalogue of
content (and thereby compete with the likes of Spotify and Deezer)

Litigation
Mention is made of a number of lawsuits that Couchweb is involved in. At present, none of these
is considered to be serious, but this could change.

8 KAPLAN PUBLISHING