Page 13 - SCS May 2018 - Day 1 Tasks

Chapter 4

STRATEGIC MANAGEMENT (E3)

FAMILIARISATION

1 INDUSTRY ANALYSIS

EXERCISE 1 ‐PESTEL

Identify the key external influences in Couchweb’s industry using the PESTEL framework.

2 KEY AREAS OF FOCUS.

EXERCISE 2 – BALANCED SCORECARD

Using the Balanced Scorecard, identify the Critical Success Factors (CSFs) that are relevant to
Couchweb. You should aim to identify 3 CSFs for each heading of the Balanced Scorecard and, for
each CSF, suggest 1 Key Performance Indicator (KPI)

3 OVERALL SUMMARY OF THE CASE

EXERCISE 3 – SWOT ANALYSIS

Prepare a SWOT analysis for Couchweb.

KAPLAN PUBLISHING 9