Page 15 - CIMA SCS Workbook November 2018 - Day 1 Tasks
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Chapter 4
STRATEGIC MANAGEMENT (E3)
FAMILIARISATION
1 INDUSTRY ANALYSIS
EXERCISE 1 ‐PESTEL
Identify the key external influences in Novak’s industry using the PESTEL framework.
2 KEY AREAS OF FOCUS.
EXERCISE 2 – INDUSTRY ANALYSIS
Prepare an analysis of the pharmaceuticals industry using Porter’s 5 Forces framework. Comment
on the strength of each force and form an overall conclusion.
3 OVERALL SUMMARY OF THE CASE
EXERCISE 3 – SWOT ANALYSIS
Prepare a SWOT analysis for Novak.
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