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DECISION MAKING


            Mark up vs. Margin


            Mark up -              This is the profit % on cost.


            Example: The cost of product A is R600. Calculate the selling price if the mark up is 25%
                on cost.



            COST                         100%

            MU                           25%

            SP                           125%


            R600 x 125%/100% = R750




            Margin - This is the profit % on sales.


            Example: The cost of product A is R600. Calculate the selling price if the margin is 25%
                on sales.


            SP                           100%


            MARGIN                       (25%)
            COST                           75%



            R600x 100%/75% = R800
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