Page 126 - E2 Integrated Workbook STUDENT 2018

Chapter 9

1.3 The importance of culture

Culture is that invisible bond, which ties the people of a community together. It refers
to the pattern of human activity. An organisation's culture has a significant bearing on
the way it relates to its stakeholders (especially customers and staff), the
development of its strategy and its structure.

Advantages of having a strong culture

A strong culture will:

 facilitate good communication and co-ordination within the
organisation

 provide a framework of social identity and a sense of belonging

 reduce differences amongst the members of the organisation

 strengthen the dominant values and attitudes

 regulate behaviour and norms among members of the
organisation. minimise some of the perceptual differences among
people within the organisation

 reflect the philosophy and values of the organisation’s founder or
dominant group.

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