Page 179 - E2 Integrated Workbook STUDENT 2018

Managing organisational change

Triggers for change

1.1 The need for organisational change

Change is an inevitable feature of all organisations if they wish to retain their
competitive advantage in today’s dynamic business environment.

Organisations must continually assess their position within the environment and their
performance compared to competitors, and be prepared to change their strategic
direction in order to survive. Organisations therefore should not question whether or
not they need to undertake change, instead they should question:

 What to change?

 What to change to?

 How to successfully manage change?

1.2 External triggers for change

External triggers for change come from environmental pressure. These can be
divided into two groups.

 Indirect (general) factors – these can be identified using the familiar PESTLE
framework.

 Direct (task) factors – these can be assessed using Porter's five forces model.

(See Chapter 4 for a recap of these models)

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