Page 28 - E2 Integrated Workbook STUDENT 2018
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Chapter 2
Alternatives to the rational/formal
approach
2.1 Alternative approaches
Factors such as the increase in uncertainty have led organisations to abandon the
rational approach to strategy in favour of alternative approaches which are more
adaptable to the changing nature of the environment in which the organisation is
operating. There are a number of alternatives to the rational approach.
2.2 Emergent approach - Mintzberg
Under the emergent approach a strategy may be tried and developed as it is
implemented. If it fails a different approach will be taken. This is likely to result in a
more short-term emphasis than with the rational model. To successfully use the
emergent approach, the organisation needs to have a culture of innovation.
Unrealised
Intended Deliberate Realised
Emergent
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