Page 8 - E2 Integrated Workbook STUDENT 2018
P. 8

Chapter 1






                          Overview







                                                       What is

                                                     strategy?







                                              STRATEGY AND THE
                                               RATIONAL/FORMAL

                                                     APPROACH






                                     Levels of
                                     strategy




                                              The rational/formal
                                                   approach to                           Strategic
                      Mission
                                                      strategy                           direction
                                                   development








                                                                   Corporate
                                        Stakeholders
                                                                    appraisal











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