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Leadership and management




               9.4  Leadership in context – Daniel Goleman
               Leadership
               style               Description                         When suitable

               Visionary           Good communication skills,          The company or team needs to
                                   sees the big-picture and has a      shift in a new direction.
                                   forward- looking focus. Inspires
                                   teams to shared goals.
               Coaching            Objective is to develop people      You have an employee with
                                   for the future. Style is one-on-    strong initiative who wants to
                                   one and instructional               develop professionally.
               Affiliative         Designed to create strong           When there is a need to
                                   bonds between people. Gives         improve harmony, morale,
                                   positive feedback and promotes  communication and repair trust.
                                   team building.
               Democratic          Builds consensus by                 Most effective when direction is
                                   encouraging participation           weak and the organisation can
                                                                       benefit from tapping into the
                                                                       skills, talents, and opinions of
                                                                       staff.

               Pacesetting         Leads by example and sets high  Can help motivate staff to
                                   standards                           achieve strict deadlines and
                                                                       tight schedules.

               Commanding          Military style where the leader     Should be used only in crises
                                   demands compliance                  requiring rapid redirection and
                                                                       change




                  Illustrations and further practice


                  Try case study style question 5 from Chapter 6 of the Study Text.




















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