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Ethical theories




               4.2 Explanation

               Content              What it contains

               Pristine capitalist  Underpinning value is shareholder wealth maximisation


               Expedients           Recognise some social responsibility expenditure may be
                                    necessary to strategically position an organisation so as to
                                    maximise profits

               Proponents of        Businesses enjoy a licence to operate granted by society so long
               social contract      as the business acts in an appropriate way

               Social ecologist     Recognises that a business has a social and environmental
                                    footprint and therefore bears responsibility for minimising that
                                    footprint

               Socialist            Actions of business are those of the capitalist class oppressing
                                    other classes of people

               Radical feminist     Society and business should be based on feminine characteristics
                                    such as equity, dialogue, compassion and fairness

               Deep ecologist       Humans have no more intrinsic right to exist that any other
                                    species





                  Illustrations and further practice



                  Now try TYU question 3



























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