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Chapter 14

Tucker’s 5-question model

2.1 Tucker’s model

Tucker provides a 5-question model against which ethical decisions can
be tested. It is therefore used after the AAA model shown above to
ensure that the decision reached is 'correct'

 Profitable?

 Legal?

 Fair?

 Right?

 Sustainable or environmentally sound?

Illustrations and further practice

Now try TYU question 1

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