Page 147 - BA2 Integrated Workbook - Student 2017
P. 147

Performance measurement




               4.2 The model


                                                          Financial
                                                        perspective







                                                           Vision                      Internal
                             Customer
                            perspective                      and                      business
                                                          strategy                   perspective







                                                        Learning and
                                                            growth




               Examples of measures which can be used in each perspective:

               Financial                       net margin

                                               return on capital employed

               Customer                        number of customer complaints
                                               new customers as a % of total customers

               Internal business processes  capacity utilisation %

                                               number of units rejected

               Learning and growth             % of revenue attributable to new products
                                               number of staff training days undertaken






               Go over illustration 1









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