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COST VOLUME PROFIT ANALYSIS
Contribution Ratio
Contribution is expressed as a percentage of sales.
Formula = Sales – Variable costs
Sales
Example:
Selling price per unit = R50
Variable costs per unit = R40
Therefore contribution per unit = R50 – R40 = R10
Contribution ratio = R10 / R50 = 20%
For each R1 sale a contribution of 20c is earned.
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