Page 179 - APM Integrated Workbook STUDENT S18-J19

Corporate failure

Long-term survival and the product

lifecycle

Maturity

Sales Growth

Decline

Intro

Time

Risk at each stage:

 New  Industry  Risk  Costs such as
product. size decreases decommissioning .
unknown. .
 Revenue  Strategy not
low.  Market recognised product
share to will go into decline.
 Spending
high. gain
unknown.

 Spending
high.

 Future success dependent on understanding and responding
to these risks.

 Different CSFs and KPIs will emerge at different stages.

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