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The role of quality in performance measurement






                           What is quality?




               1.1 Introduction



                               Quality can form a key part of strategy and can be defined in a
                               number of ways:

                                    Is the product/service free from errors or does it adhere to
                                     design specifications?


                                    Is the product/service fit for use?

                                    Does the product/service meet customers’ needs?


               A number of quality practices will be explored in this chapter.




                  Illustrations and further practice


                  Now try TYU question 1 from Chapter 13 of the Study Text.



































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