Page 27 - APM Integrated Workbook STUDENT S18-J19
P. 27

Introduction to strategic management accounting






                           Benchmarking performance





                               Benchmarking aims to understand and evaluate the current position
                               of the organisation in relation to best practice (products, services
                               or processes) and to identify areas and means of performance
                               improvement.


                    Performance measures should be established for the areas benchmarked.


               5.1  Types of benchmarking


                                                                                         Process/
                      Type                Internal              Competitor
                                                                                         activity



                                                                  A direct              A process
                                         An internal
                                       function/depar          competitor in             in a non-
                                                                                        competitor
                                                                 the same
                   What is it?         tment is used             industry is          organisation is
                                           as the
                                        benchmark.              used as the            used as the
                                                                benchmark.             benchmark.




                                                                 Highlights           Can be easier
                                          Straight-
                                         forward but              relative               to obtain
                                                                                        information
                                                                competitive
                   Evaluation             may lack            advantage but            and can still
                                         innovative            hard to obtain         find innovative
                                          solutions.
                                                                information.            solutions.






















                                                                                                       17
   22   23   24   25   26   27   28   29   30   31   32