Page 32 - APM Integrated Workbook STUDENT S18-J19

Chapter 1

BCG evaluation

Advantages Disadvantages

 Ensures a balanced portfolio.  Simplistic; only looks at market
growth and relative market
 Used to manage divisions in share.
different ways.
 Determining what ‘high’ and
 Metrics set in line with analysis. ‘low’ mean is difficult.

 Does not consider links
between parts of the
organisation .

 Designed as a tool for product
portfolio analysis, not
performance management.

Illustrations and further practice

Now try TYU question 12 from Chapter 1 of the Study Text.

22