Page 8 - MCS August Day 1 Tasks
P. 8
CIMA AUGUST 2018 – MANAGEMENT CASE STUDY
Why are lenses coated with
different material?
What percentage of total
manufacturing costs is
attributable to grinding and
polishing the FZ480 lens?
What are Montel’s camera
cases made from? Why?
Why does Montel
manufacture its own
components?
How are direct sales of
Montel’s cameras made?
How many retailers are
authorised to sell premium
DSLR camera bodies?
What are the “rigorous
selection criteria” Montel
imposes on specialist third
party camera shops which
sell its cameras and lenses?
By how much did the actual
sales of professional range
of bodes and lenses from
Montel – branded shops
miss budget?
How many regional sales
offices are there?
What are the different
categories of equipment by
which sales are broken
down?
How are sales budgets set
for each category of
equipment?
What is Montel’s basic
strategy? How does it plan
to do this?
How does Montel plan to
grow?
4 KAPLAN PUBLISHING
