Page 13 - MCS August Day 1 Tasks

MONTEL FAMILIARISATION

Strategy implementation
The selected strategic options will not benefit the business unless they are implemented. This
could involve the integration of many topics e.g. tactical programmes which could include
development of new services, investing in new technology, project appraisal and project
management techniques.

Branding
This is a very important aspect for Montel and must be protected, particularly in the light of
technological change, social change and its highly competitive marketplace

Stakeholders
Being a multinational and complex business Montel interacts with many differing groups of
stakeholders. It will be important to recognise who these groups are, how they may affect or be
affected by decisions taken.

Risk management
The identification, analysis and management of risks will be important throughout and will
support the analysis, choice and implementation aspects of future strategic direction. Ethical
issues (social media); environmental issues along with the usual business issues, including quality
and reliability are prominent.

Management of change
It will be important to consider and have in place a change management process so that all
affected parties will be involved and be aware of how changes will be managed. In that context a
clear plan for communication, negotiation and team building will be necessary. This will require
strong leadership.

From a P2 perspective:

The primary responsibilities for the student are associated with management accounting.

Pricing strategy

Montel’s strategy of premium pricing is only maintainable if there is no compromise on
customers’ perception of the quality level of their products. If Kira’s latest DSLR comes out ahead
in terms of quality reviews, this may impact Montel’s sales.

Impacts on compact and bridge camera market

The impact of mobile phones on the market for compact and bridge cameras is unlikely to change.
These markets will continue to decline and they currently contribute a total of 57% of Montel’s
gross profit. The new Valumart camera could significantly steal market share from the compact
camera market. Montel may want to consider these markets as being in decline and plan
appropriately.

Quality of product

It is stated that Takeo Ito has reduced costs without compromising product quality. If this turns
out not to be true over the longer term then the company’s strategy is put at risk. If this has been

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