Page 17 - CIMA May 18 - MCS Day 1 Tasks

Chapter 5

PROJECT AND RELATIONSHIP

MANAGEMENT (E2) FAMILIARISATION

STRATEGIC SUMMARY OF CASE

Prepare a SWOT analysis from the information provided in the pre‐seen information and carry out
the following exercises:

EXERCISE 1

 How might MENTA exploit the opportunities and minimise weakness and threats noted in
the SWOT?
 Provide examples of alternatives for future strategic direction for MENTA.
 What are the key risks associated with these alternatives?

EXERCISE 2

In addition the MENTA board is similarly worried that future external developments are not
ignored or assumptions made without evidence to support claims.

 How might MENTA analyse external industry developments?
 Provide examples of the potential developments and how might they affect MENTA?

EXERCISE 3

Simon Trell, Director of Operations, has expressed concern that not be paying enough attention to
the interest groups affected by any of the strategic decisions that MENTA may take as a result of
the SWOT analysis.

 Prepare an analysis of MENTA’s stakeholders, provide examples of each category
 Suggest strategies for the management of MENTA stakeholder’s expectations.

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