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Mendelow Analysis : APPENDIX 2
* Bold are used to support major arguments and recommendations in the report

Low interest High Interest

Key Satisfied Key Players

• Regulatory (various • AB-In Bev and SABMiller’s shareholders
Competition Authorities) in • SABMiller’s Trade unions
High different countries of AB In • South African government and Reserve
Power Bev and SABMiller bank authorities

Operations
• Suppliers of barely and
other ingredients

• Government of Nigeria and
potentially other African
governments

Minimal effort Keep informed

• Governments of other • Customers (Supermarkets and
countries in which SAB Wholesalers)
Miller operates • Analysts and financial journalists especially

Low • Suppliers of other the ones following and reporting on AB
Power equipment and consulting InBev & SABMiller
services (e.g. SAP) • Employees of AB InBev and SABMiller but

most especially SAB Miller’s employees.
• Protesters in China

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