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4. Implement Africa Direct Entry via Nigeria but only if the SAB Miller acquisition deal fails to close.
The NPV is US$6billion and it has an embedded option to expand valued at US$16.9billion,
bringing the total value of this route to US$22.9 billion!
5. Reconsider the ethical implications of our marketing strategy for Africa, to avoid potential backlash

from the public or regulatory authorities.
6. On the Environmental hazard in China, immediately open communication with local groups to
understand their concerns, appease them by for instance planting trees around the sites or support

cleaning of water supplies and immediately review the waste disposal practice of all other sites
and issue a formal warning to the contractors.
7. Yes, the strategic Benefits will accrue, much lower than expected but we will need to apply focused
execution per the above recommendations.

We trust you will find this report helpful.
Team CharterCapital Advisory,
The CharterQuest Institute

Developed by The CharterQuest Institute for 'The CFO Business Case Study Competition 2018'
www.charterquest.co.za | Email: thecfo@charterquest.co.za