Page 2 - AB INBEV MODEL ANSWER 1

P a ge | 2

Table of Contents

#.

A. EXECUTIVE SUMMARY 3

1 INTRODUCTION 3

2 TERMS OF REFERENCE 3

3 PRIORITISATION 3

B. DETAILED REPORT 5

4 DETAILED THICAL DILEMMAS AND RECOMMENDATIONS 5

4.1 1st Priority : Integration, Synergies and Execution Risks 5
nd
4.2 2 Priority : Deal Funding Strategy & Group Financial Performance 7
4.3 3rd Priority : B2B and Downstream Supply Chain strategy in Southern Africa 10
4.4 4th Priority : Africa Direct entry via Nigeria 13

5 ETHICAL DILEMMAS AND RECOMMENDATIONS 17

6 CONCLUSION 18

C. APPENDICES

APPENDICES TECHNIQUES PURPOSE
1 SWOT analysis Strategic context of AB INBEV 18
2 Mendelow Analysis Assess stakeholder power and interest 19
3 Project Earned Value Analysis & Forecast project cost and schedule 20
business valuation variances and value synergies
4 Ratio and capital structure analysis Assess impact of funding on corporate 21
objectives
5 Activity based costing/Process Determine Customer Profitability and 22
Engineering working out B2B strategy
6 Net Present Value and Black Project valuation 23
Scholes Model

Developed by The CharterQuest Institute for 'The CFO Business Case Study Competition 2018'
www.charterquest.co.za | Email: thecfo@charterquest.co.za