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Chapter 9

Competitive factors

Outcome

By the end of this session you should be able to:

 identify a business’s strengths, weaknesses, opportunities and threats (SWOT)
in a market and the main sources of competitive advantage

 identify the main elements within Porter’s value chain and explain the meaning
of a value network

 describe the activities of an organisation that affect its competitiveness:

– purchasing

– production

– marketing

– service

 explain the factors of forces that influence the level of competitiveness in an
industry or sector using Porter’s five forces model

and answer questions relating to these areas.

The underpinning detail for this Chapter in your Notes can be found in
Chapter 9 of your Study Text

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