Page 349 - Microsoft Word - 00 ACCA F1 Notes Prelims.docx

Motivating individuals and groups

2.2 Content theories

Maslow’s hierarchy of needs

Self-fulfilment

Ego/Esteem

Social/Belonging

Safety/Security

Basic/physiological

Criticisms of Maslow’s hierarchy

 Individuals have different needs and may not necessarily reach
them in the same order as each other.





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