Page 1 - CIMA MCS Workbook August 2018 - Day 1 Suggested Solutions
P. 1
Day 1 Suggested Solution
Chapter 11
SUGGESTED SOLUTIONS
CHAPTER TWO – QUIZ
Question Response
What does GymFiT do? Provides low-cost gyms (p3)
Where is it based? Celtland in Europe (p3)
What is the company’s brand Low cost, no frills, no contract approach to running a gym
positioning in the market? (p3)
nd
Is GymFiT a major player? 2 largest operator of low cost gyms in Celtland (p3).
Gym4All is the largest (p13)
Who are the shareholders? Not told explicitly. However, we do know the following
• Founded in 2005 using funds from a venture capitalist,
Land Ventures (p3), so might expect them to still have
an equity stake?
• Company is listed (p3), so might expect a wide range of
shareholders
• Some employees will be shareholders as the company
uses share incentive plans to motivate them (p5)
How big is GymFiT’s product 3 types of membership (p4)
range? • Solo gym
• Two gym
• Bundle gym
In addition, customer can buy day passes
How many employees are there in Just two (p5) plus freelance fitness instructors who seem to
a typical gym? be asked to do a great deal!
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