Page 165 - E1 Integrated Workbook STUDENT 2018

Chapter 12

Further aspects of marketing

Outcome

By the end of this session you should be able to:

 apply the marketing concept and principles in a range of organisational contexts

 apply the elements of the marketing mix

 apply the main techniques of marketing

 explain the role of emerging technologies and media in marketing

and answer questions relating to these areas.

The underpinning detail for this chapter in your Integrated Workbook can
be found in Chapter 12 of your Study Text

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