Page 166 - E1 Integrated Workbook STUDENT 2018
P. 166

Chapter 12






                          Overview






                        Business to business
                                                                                 Internal
                        (B2B) and business to

                    consumer (B2C) marketing                                   marketing




                                               FURTHER ASPECTS

                                                  OF MARKETING




                         Marketing                       Social                Marketing in a

                      sustainability               marketing and                 not for profit

                        and ethics                        CSR                       context



                           Marketing                    Social marketing
                            sustainability
                                                         CSR
                           Ethics





















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