Page 18 - E1 Integrated Workbook STUDENT 2018

Chapter 1

Mission, vision and objectives

Mission is the most generalised type of objective and can be seen
as an expression of the organisation’s reason for being.

The vision is closely linked to the mission and sets out how an
organisation sees itself in the future.

Detailed objectives will help in the achievement of the mission.
Objectives should be:

 Specific

 Measurable

 Achievable

 Relevant and

 Time constrained.

Illustrations and further practice

Now try TYU 5 and 6 from Chapter 1.

Read illustrations 8 and 9 from Chapter 1.

6