Page 44 - E1 Integrated Workbook STUDENT 2018
P. 44
Chapter 3
If an organisation is having difficulty deciding who the dominant stakeholder is, they
can use Mendelow’s power-interest matrix.
High
Keep
satisfied Key players
Power
Minimal Keep
effort informed
Low
Low Interest High
Illustrations and further practice
Now try TYU 1 from Chapter 1.
Read illustration 1 from Chapter 3.
32