Page 44 - E1 Integrated Workbook STUDENT 2018
P. 44

Chapter 3




               If an organisation is having difficulty deciding who the dominant stakeholder is, they
               can use Mendelow’s power-interest matrix.




               High
                                     Keep
                                   satisfied           Key players

               Power


                                   Minimal                 Keep
                                     effort              informed
               Low




                             Low              Interest            High




                  Illustrations and further practice



                  Now try TYU 1 from Chapter 1.

                  Read illustration 1 from Chapter 3.


































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