Page 97 - E1 Integrated Workbook STUDENT 2018

Emerging IS trends and their role in supporting organisational
strategy and operations

E-business

E-business is the transformation of key business processes
through the use of internet technologies. E-commerce, a sub-set of
e-business is trading on the internet.

Categories of e-business:

 Business to business (B2B)

 Business to consumer (B2C)

 Consumer to business (C2B)

 Consumer to consumer (C2C)

Benefits of e-business Barriers to e-business

 Cost reduction  Technophobia

 Increased revenue  Security concerns

 Better information for control  Set-up costs

 Enhanced customer service  Running costs

 Improved marketing  Limited e-business opportunities

 Market penetration  Limited IT resources in-house

The above could result in competitive  Customers may not want it
advantage.

Digital goods are goods that are stored, delivered and used in an
electronic format, for example e-books and music downloads. A
digital market is a segment of the organisation’s overall business
that is found online.

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