Page 13 - 5.2 i. Manac Finance ITC Summarised Notes
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STRATEGY AND GOVERNANCE
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Key building blocks of an entity’s
business model
Channels
• The channels building block defines how a company communicates with
and reaches its customer segments to deliver a value proposition. This
includes raising awareness among customers about new products, post-
purchase customer service and helping customers evaluate a company’s
value proposition.
Customer relationships
• The customer relationship building block describes the type of
relationships a company establishes with customer segments. The
following motivations apply to customer relationships: customer
acquisition, customer retention or increasing sales.
Revenue streams
• The revenue streams building block represents the cash a company
generates from each customer segment. The following two different
types of streams exist: once-off customers and recurring revenue.
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