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STRATEGY AND GOVERNANCE
Key building blocks of an entity’s business
model
Channels
• The channels building block defines how a company
communicates with and reaches its customer segments to deliver
a value proposition. This includes raising awareness among
customers about new products, post-purchase customer service
and helping customers evaluate a company’s value proposition.
Customer relationships
• The customer relationship building block describes the type of
relationships a company establishes with customer segments. The
following motivations apply to customer relationships: customer
acquisition, customer retention or increasing sales.
Revenue streams
• The revenue streams building block represents the cash a
company generates from each customer segment. The following
two different types of streams exist: once-off customers and
recurring revenue.
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