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STRATEGY AND GOVERNANCE


            Goal of an entity




            • The goal of any entity is to create sustainable long-

                term shareholder wealth


                    • taking into account the impact on all other stakeholders

                       (employees, suppliers, lenders, government, customers, the

                       natural environment and society).

            • Globalisation                        (which               has           lead            to         increased


                competition), fast changing technology, the global

                credit crisis, climate change and diminishing natural

                resources have all contributed to the complexity of the

                business environment.


            • If a company does not have a clear strategy, mission &

                vision (and a good understanding of the business

                environment) they are not likely to succeed in creating


                sustainable value for all stakeholders.


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