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The financial management function






                           Financial objectives




               2.1  Shareholder wealth maximisation

                             Shareholder wealth maximisation is a fundamental principle of financial
                             management.

                             Companies may also have other objectives such as:

                                  profit maximisation


                                  growth

                                  market share

                                  social responsibilities


               2.2 Measuring achievement

               Ratio analysis is commonly used to measure the progress of a company towards its
               objectives

               Ratio analysis compares and quantifies relationships between financial variables.
               You will see ratios in detail in a later chapter.




































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