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The cost of capital



                           Estimating the cost of equity – the


                           capital asset pricing model (CAPM)


                             The CAPM enables us to calculate the required return from an
                             investment given the level of risk associated with the investment
                             (measured by its beta factor).

                             Before showing how the CAPM formula can be used to derive a suitable
                             risk adjusted cost of capital for discounting, we first need to introduce
                             the model and explain the terminology surrounding it.


                             In order to explain how the CAPM works, it is first necessary to
                             introduce the concepts of systematic and unsystematic risk.




                                                   2 types of risk




                               Systematic risk                        Unsystematic risk

                          Caused by general, macro-              Caused by factors specific to
                               economic factors                    the company or industry
                        (e.g. recession, interest rates,          (e.g. systems failure, R+D
                                exchange rates)                        success. strikes)



































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