Page 19 - CIMA MCS Workbook February 2019 - Day 1 Tasks

Chapter 5

PROJECT AND RELATIONSHIP

MANAGEMENT (E2) FAMILIARISATION

STRATEGIC SUMMARY OF CASE

Prepare a SWOT analysis from the information provided in the pre‐seen information and carry out
the following exercises:

EXERCISE 1

 How might CROWNCARE exploit the opportunities and minimise weakness and threats
noted in the SWOT?
 Provide examples of alternatives for future strategic direction for CROWNCARE.
 What are the key risks associated with these alternatives?

EXERCISE 2

In addition the CROWNCARE board is similarly worried that future external developments are not
ignored or assumptions made without evidence to support claims.

 How might CROWNCARE analyse external industry developments?
 Provide examples of the potential developments and how might they affect CROWNCARE?

EXERCISE 3

Alison Broll, Marketing Director, has expressed concern that the company may not be paying
enough attention to the interest groups affected by any of the strategic decisions that
CROWNCARE may take as a result of the SWOT analysis.

 Prepare an analysis of CROWNCARE’s stakeholders, providing examples of each category
 Suggest strategies for the management of CROWNCARE stakeholder’s expectations.

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