Page 14 - BA2 Integrated Workbook STUDENT 2018
P. 14

Chapter 1




               2.4   Information for different levels of decision making

               The characteristics of information required changes depending on the level at which
               the decision is being made.


                                           Strategic                           Operation
                                              ion                                    al


                  Source                Historical and                           Historical
                      ion                  forecasts


                  Time                     Infrequent                               Daily


                      ion

                 Accuracy                 Subjective                           Objective and
                 ion                                                              accurate


                  Breadth                Wide ranging                             Focused
                      ion



                 Detail                  Summarised                               Detailed
                 ion


               The characteristics of information required at a tactical level lies somewhere between
               the strategic and operational levels.



                  Illustrations and further practice


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