Page 171 - BA2 Integrated Workbook STUDENT 2018
P. 171

Performance measurement




               4.2  The model



                                                          Financial







                                                           Vision                       Internal

                            Customer                         and                       business
                                                          strategy                    processes






                                                       Learning and

                                                           growth



               Examples of measures which can be used in each perspective:

               Financial                       net margin

                                               return on capital employed
               Customer                        number of customer complaints

                                               new customers as a % of total customers

               Internal business processes  capacity utilisation %

                                               number of units rejected
               Learning and growth             % of revenue attributable to new products

                                               number of staff training days undertaken



                  Illustrations and further practice


                  Go over illustration 1





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