Page 437 - F2 - MA Integrated Workbook STUDENT 2018-19
P. 437

Performance measurement techniques




               4.3 The model



                                                      Customer

                                                     perspective







                                                        Vision                      Internal
                          Financial                                                business
                        perspective                       and
                                                       strategy                   perspective






                                                    Learning and

                                                        growth




               Examples of measures which can be used in each perspective:

               Financial                       net margin
                                               return on capital employed

               Customer                        number of customer complaints
                                               new customers as a % of total customers

               Internal business processes  capacity utilisation %
                                               number of units rejected
               Learning and growth             % of revenue attributable to new products

                                               number of staff training days undertaken

















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