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Justified P/CF Multiple                                                   READING 31: MARKET-BASED VALUATION: PRICE AND
                                                                                                         ENTERPRISE VALUE MULTIPLES
                                                                                              MODULE 31.4: EV AND OTHER ASPECTS


                                                      Observations:
                                                      All else equal, P/CF will increase, if:
                                                      • Required return decreases.
                                                      • Growth rate increases.


      Justified EV/EBITDA Multiple

      Based on a forecast of fundamentals divided by EBITDA forecast based on fundamentals.


      The ratio is:
      •    Positively related to the growth rate in FCFF and EBITDA.
      •    Negatively related to the firm’s overall risk level and weighted average cost of capital (WACC).


       Justified Dividend Yield





                                                    Observations:
                                                    •Positively related to the required rate of return.
                                                    •Negatively related to the forecasted growth rate in dividends.

                                                     This implies that choosing high dividend yield stocks reflects a value rather than a
                                                     growth investment strategy.
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