Page 7 - CIMA OCS Workbook May 2019 - Day 1 Tasks
P. 7
Chapter 8
MANAGEMENT ACCOUNTING (P1)
PRACTICE TASKS
EXERCISE 1 (BUDGETING AND CONTROL)
UPDATE
The Board of VitaMine is keen to grow the business within Eastland, especially with respect to
increasing the proportion of products sold that have the VitaMine brand on them.
At the recent Board meeting Melanie Tan (Sales and Marketing Director) explained that, each
year, there was an industry‐wide conference / expo for vitamins and other health supplements. In
previous years VitaMine had sent some members of its domestic sales team to attend but
Melanie argued that VitaMine was missing out on a huge opportunity here for marketing to
commercial clients.
Victor Zhang (Production Director) agreed and added that he had heard that the Eastland
Government were planning on sending a team of scientists to present on the latest health trends,
which supplements had scientific evidence to back up claims of efficacy and which did not. Given
this, delegates from most large retailers were likely to attend.
Suresh Patel (Managing Director) also agreed that this was too good an opportunity to miss and
added that he would arrange a meeting with the organisers to see if VitaMine could be one of the
sponsors of this year’s event.
TRIGGER
This morning Ashok sent you the following email:
From: Ashok Kumar (Finance Manager)
Date: Today
Subject: Vitamins and Supplements Expo 2019
As you may be aware, Suresh Patel has entered into discussions with the organisers of the
Vitamins and Supplements Expo 2019 with a view to VitaMine sending more delegates and even
co‐sponsoring this annual exhibition and symposium. The official aims of the Expo are “bringing
together manufacturers and retailers with consumers, scientists and health professionals
interested in the trends, innovations, research, and policy that is driving the vitamins and
supplements industry today and into the future”.
As well as hosting our own exhibition area, sponsorship would result in the VitaMine logo being
used on all official marketing and expo literature and would give the opportunity for the company
to provide an expert to present a talk.
KAPLAN PUBLISHING 25
